Product Manager – International Operations

ORZAKS İLAÇ VE KİMYA SAN. TİC. A.Ş.

About Us

Orzax, a leading company in Türkiye’s food supplements industry, operates under Alyors Group, a diversified group with more than 1,200 employees across its businesses.

With strong expertise in food supplements and a growing international presence, Orzax continues to expand its operations across global markets. Our products are currently available in more than 55 countries, supported by a growing international organization and strong local partnerships.

As part of our international growth strategy, we are expanding our operations in Uzbekistan and building a strong local team to drive sustainable growth in the market.

We are looking for talented professionals who are ready to take an active role in this growth journey and contribute to building our business internationally.

GENERAL QUALIFICATIONS

• Bachelor’s degree in Pharmacy, Chemistry, Biology, Nutrition and Dietetics, Business Administration, Marketing, or related fields,
• Preferably a Master’s degree in Business Administration, Marketing, Brand Communication, or a related field,
• Minimum 4 years of Product Management experience, preferably in the OTC, food supplements, healthcare, pharmaceutical, or related industries,
• Experience in developing and implementing marketing and brand strategies for international markets is highly preferred,
• Strong planning, organizational, analytical, and problem-solving skills,
• Preferably experienced in 360-degree marketing activities,
• Strong communication, presentation, and persuasion skills, with the ability to work effectively with different internal and external stakeholders,
• Strong business acumen and ability to understand market dynamics, consumer needs, and competitive environments,
• Fluent in English; knowledge of Turkish and/or regional languages is an advantage,
• Willingness and flexibility to work in different international markets when required,
• Willingness to relocate abroad based on business requirements,
• Willingness to travel internationally and a valid driving license with active driving experience.
  
  

JOB DESCRIPTION

• Develop and implement marketing and brand strategies for assigned products in line with the company’s strategic priorities and international market objectives,
• Analyze market trends, consumer needs, healthcare dynamics, competitor activities, product performance, and market opportunities, and translate market insights into actionable marketing strategies,
• Develop product positioning and brand strategies according to local market dynamics and ensure their effective implementation,
• Prepare annual marketing plans and budgets for assigned products,
• Develop short-, medium-, and long-term communication strategies for assigned brands and ensure that all marketing and communication activities are aligned with the overall brand strategy,
• Coordinate with distributors, sales teams, field teams, healthcare professionals, and other relevant stakeholders to ensure effective implementation of brand strategies in international markets,
• Support the development and execution of product launch plans, including launch strategy, sales and marketing plans, promotional activities, and budgets,
• Develop and coordinate local marketing materials, promotional tools, communication concepts, packaging adaptations, and other brand assets in accordance with global brand guidelines and local market requirements,
• Monitor product sales, distribution, market share, and overall brand performance against targets; identify deviations and develop corrective action plans,
• Work closely with sales and field teams to translate marketing strategies into effective field execution and ensure alignment between marketing and sales activities,
• Plan and conduct product and brand training sessions for sales and field teams, ensuring that teams have the required product knowledge and communication skills,
• Monitor and evaluate the effectiveness of marketing activities and campaigns through relevant KPIs and market data,
• Review relevant medical and scientific literature and ensure that product communication is based on accurate and up-to-date scientific information,
• Closely follow regulatory, market, and competitive developments that may impact assigned products and brands,
• Conduct regular competitor and product portfolio analyses and provide recommendations for new product opportunities, portfolio development, and product positioning,
• Contribute to the development of the company’s market presence and brand equity by identifying new business and marketing opportunities,
• Manage relationships with external agencies, suppliers, and other service providers involved in marketing and brand activities,
• Prepare regular market, brand, and performance reports for management and the International Trade team,
• Take an active role in the company’s international market expansion projects and contribute to the development of new market structures,
• Be prepared to undertake international assignments and relocate to the relevant market based on business needs.
  
  

INTERNATIONAL MOBILITY

This is a general application opportunity for Product Management positions within our International Operations organization.

The role may involve assignments across Central Asian and Turkic markets and other international markets where the company operates or plans to expand.

Candidates are expected to have a high level of international mobility and be open to relocation abroad when required by the role and business needs.

Candidates currently based in Türkiye or abroad may be considered. The final location and assignment will be determined based on the candidate’s experience, qualifications, language skills, and the requirements of the relevant international market.

Successful candidates may initially complete onboarding and training at our headquarters in Türkiye before taking on an international assignment.