Product Manager – Food Supplement Raw Materials

BİOCELL İLAÇ VE KİMYA SANAYİ TİCARET ANONİM ŞİRKETİ

We are looking for an experiencedProduct Manager – Food Supplement Raw Materials to take ownership of the management, positioning, and development of our growing raw materials portfolio.

This role will be responsible for driving portfolio strategy, identifying new business and product opportunities, developing strong technical and commercial positioning, and leading B2B marketing activities in close collaboration with commercial, R&D, Quality, Regulatory Affairs, and Supply Chain teams.

The ideal candidate combines scientific and technical knowledge with strong commercial awareness and is able to translate complex product information into compelling value propositions for B2B customers.

Key ResponsibilitiesPortfolio & Product Management

• Take ownership of the strategy and lifecycle management of a portfolio includingvitamins, minerals, probiotics, botanical extracts, functional oils, and other food supplement raw materials.
• Develop and implement portfolio strategies in line with company objectives, market dynamics, customer needs, and growth opportunities.
• Regularly analyze portfolio performance, competitiveness, profitability, market potential, and product positioning, and initiate improvement actions when required.
• Monitor global market trends, scientific developments, regulatory changes, customer expectations, and emerging raw material technologies to identify new product and portfolio opportunities.
• Lead market, competitor, customer, and feasibility analyses for potential new products in collaboration with relevant departments.
• Define and continuously improve the technical and commercial positioning of products, including target customer segments, key benefits, differentiating features, applications, and value propositions.
• Manage new product introduction and launch processes from portfolio evaluation through commercialization.
• Work closely with Sales and Business Development teams to understand B2B customer needs, identify opportunities, and develop product strategies accordingly.
• Collaborate with R&D, Quality, Regulatory Affairs, Supply Chain, and commercial teams to support product development, sourcing, positioning, and commercialization processes.
• Ensure product and portfolio information is accurate, current, and effectively communicated across the organization.
• Develop and deliver product and portfolio training to internal teams and relevant stakeholders.
  
  
  

Marketing Communication & Scientific Content Management

• Develop and manage the marketing communication strategy for existing and newly launched raw materials.
• Lead the development of scientifically accurate, technically strong, and commercially relevant content that clearly communicates product benefits and differentiation.
• Manage the preparation and continuous improvement of technical data sheets, product presentations, brochures, digital catalogs, sales materials, and other promotional content.
• Oversee product-related website and digital channel content to ensure technical accuracy, consistency, and commercial effectiveness.
• Manage and coordinate Google Ads, SEO, digital marketing, and content development activities with agencies and external partners where applicable.
• Monitor digital marketing performance and initiate actions to improve visibility, engagement, lead generation, and content effectiveness.
• Ensure that all technical and scientific claims used in product communications are accurate, current, and aligned with regulatory and corporate communication standards.
• Support Sales and Business Development teams with product presentations, customer-specific materials, and technical-commercial arguments.
  
  
  

Trade Shows & International Industry Events

• Identify and evaluate relevant national and international trade shows, conferences, and industry events based on target markets, portfolio priorities, and business objectives.
• Plan and manage company participation in industry events, including booth organization, product displays, samples, catalogs, promotional materials, and operational preparations.
• Coordinate pre-event communication and customer engagement activities in collaboration with Sales and Business Development teams.
• Represent the product portfolio at relevant industry events and support technical and commercial discussions with customers and business partners.
• Evaluate and report event performance, leads, market insights, competitor activities, and potential business opportunities.
• Develop recommendations for future event participation based on measurable outcomes and strategic priorities.
  
  
  

Qualifications

• Bachelor’s degree in Food Engineering, Chemistry, Chemical Engineering, Pharmacy, Biology, Molecular Biology, or a related scientific discipline.
• Minimum 3–5 years of professional experience in product management, product marketing, technical marketing, or portfolio management, preferably withinfood supplements, food supplement raw materials, pharmaceuticals, nutrition, functional ingredients, or a related industry.
• Proven experience in managing products or portfolios and contributing to product positioning, launches, portfolio development, and go-to-market strategies.
• Strong understanding of food supplement raw materials, functional ingredients, B2B customer dynamics, and preferably supplier management processes.
• Ability to understand scientific and technical information and translate it intoclear and compelling commercial value propositions.
• Experience working cross-functionally with Sales, R&D, Quality, Regulatory Affairs, Supply Chain, and external business partners.
• Strong market and competitor analysis capabilities with a commercially driven and analytical mindset.
• Excellent communication, presentation, negotiation, stakeholder management, and project management skills.
• Advanced written and spoken English; ability to communicate effectively in international business environments.
• Proficiency in MS Office applications.
• Experience in international trade shows and industry events is preferred.
• No restrictions on domestic or international travel.
• Proactive, result-oriented, detail-focused, and capable of managing multiple projects and priorities independently.