Dijital Pazarlama Uzmanı

TAB Gıda

TAB Food Industry and Trade. Inc. It was established in 1994 and opened its first BURGER KING restaurant in Istanbul in 1995. Today, TAB Gıda is the leader in the sector with the number of restaurants and customer volume it has opened. TAB Gıda is increasing its effectiveness day by day with the brands Sbarro, Popeyes, Arby's, Subway, which it incorporated after Burger King, and the Usta Dönerci and Usta Pideci brands it created.

We are looking for a "Media and Digital Marketing Specialist" with the following qualifications to be employed in the Media and Digital Marketing Department of our company.

JOB DESCRIPTION

• Creating comprehensive media plans for different media channels (digital, TV, radio, print, etc.),
• Managing and optimizing the media budget,
• Handling communication with media buying agencies and media vendors,
• Developing content marketing strategies for websites and social media platforms,
• Creating and executing email marketing campaigns,
• Conducting SEO and SEM activities,
• Monitoring and optimizing the performance of digital marketing campaigns,
• Collecting and analyzing media data,
• Preparing reports on media usage,
• Optimizing strategies based on insights derived from data,
• Working closely with the marketing team, e-commerce team, and other departments,
• Communicating with agencies and media vendors,
• Conducting target audience research and analysis,
• Monitoring market trends and competitor activities,
• Following industry trends and developments,
• Staying up to date with marketing technologies and tools,
• Providing support for other marketing projects when needed.

REQUIRED QUALIFICATIONS

• At least 3 years of experience in conventional and digital media planning and buying,
• Advanced English language proficiency,
• Experience in television, print, and radio media planning,
• Proficiency in media planning and buying tools (Google Ads, Facebook Ads, etc.),
• Familiarity with digital marketing channels (social media, email marketing, content marketing, etc.),
• Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing),
• Experience in programmatic buying,
• Agency experience is preferred.