Social Media Specialist

Özmer Pastacılık ve İçecek Ürünleri A.Ş

• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
• Plan, create, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
• Collaborate with Graphic dep. , sales and marketing teams, Marketing manager and Chefs to develop social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Monitor SEO and customer engagement and suggest content optimization
• Moderate user-generated content in line with the moderation policy
• Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
• Create editorial calendars and syndication schedules
• Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Work with copywriters and designers to ensure content is informative and appealing
• Bolster your network by interacting with industry professionals and influencers via social media

Requirements and Qualifications

• 5 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Instagram ,Facebook, Youtube, Twitter, LinkedIn, Pinterest, tiktok, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent command in Design softwares ex. Photoshop
• multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills