Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
As an Area Sales Executive, you will be fully responsible for managing the sales activities in your territory.
Key Accountabilities
- Achieve territory sales targets and make recommendations to increase sales volume.
- Visit customers, monitor customer satisfaction and take an active role for better customer service.
- Track and follow up sales reports and act proactively
- Establish sustainable relationships with customers and distributors.
- Identify, prioritize and convert new customer accounts.
- Develop and maintain options for alternative distributors in territory.
- Maintain good working relationship with distributors and make recommendations as necessary.
- Effectively utilize CRM/ Salesforce.
- Realize sales KPIs and achieve individual targets.
- Share learnings and best practices and cooperate with other associates/functions in order to achieve individual and business goals.
- Perform other related responsibilities, as needed, to support Rich Products Corporation's business objectives.
Knowledge/ Skills/ Experience
- Bachelor's degree
- Minimum 5 years of field sales experience
- Food/ Bakery industry experience is required
- Good knowledge of local market i.e. bakeries, hotels, restaurants, cafes
- Experience of sales management and distributor management in food industry
- Experience of MS office tools and be able to prepare presentations and sales reports
- Initiative, with sound problem solving skills and drive for business results
- Proficiency in English is a plus
• Years of Experience
5 - 15 years of experience
• Level of Education
Bachelor’s(Graduate)
• Military Status
Completed, Exempt
• Driving License
Class B
