Digital Marketing Executive

ENTERPRISE RENT A CAR

QUALIFICATIONS AND JOB DESCRIPTION

With 2 million vehicles and 93 thousand employees, We are looking for a“Digital Marketing Executive” who will work at the Turkish headquarters of ENTERPRISE RENT a CAR the largest car rental company in the world, in Istanbul.

QUALIFICATIONS

• University graduates
• Fluent in English
• 7 -10- years experienced in e-commerce, digital marketing, website management processes
• Experienced in managing social media channels and following trends,
• Having analytical thinking skills
• Being open to learning and being researcher
• Good communication   

  JOB DESCRIPTION

• To carry out communication activities in digital marketing channels such as SEO, Adwords, Google Ads, to prepare monthly and annual budgets in line with certain KPI, to interpret monthly and annual reports and to improve the process
• To determine digital marketing strategies to increase awareness in parallel with the brand,vision and strategy and to plan long-term digital marketing
• To follow and report the performance of digital marketing investments
• Building effective digital publicity models and developing projects that add value,
• Providing feedback to marketing and brand strategies and practices by analyzing data from digital channels
• To provide information flow and coordination between agencies, customers, related departments and people who will take part in the execution of digital marketing activities
• To follow the innovations in digital platforms closely
• To ensure the management of Digital Marketing agencies,
• To meet the demands, make agreements and manage the relations with the relevant Advertising agencies regarding the purchase of advertising
• Preparing monthly and annual Google Analytics reports
• To follow up CRM, campaign management, digital marketing and operations in the field of e-commerce
• To achieve the budget target by creating the annual budget of e-commerce channels,
• E-commerce sector tracking and competitor analysis
• To follow the numerical values, technical and legal processes of the existing collaborations
• To follow and control digital and traditional advertising works and campaigns,
• To develop new projects that serve sales and brand awareness or customer loyalty,
• To make design and technical improvements for the website customer experience,
•  Managing existing social media accounts
•  Identifying and developing social media contents
•  To organize campaigns on Social Media and other digital channels and to follow and control them to increase turnover
• Working in coordination with the relevant departments in organizing monthly campaigns