Digital Marketing Senior Specialist

TOYPA MAĞAZACILIK TİCARET ANONİM ŞİRKETİ

1985 yılında 60 m2’lik bir ofiste başlayan oyuncak hikayemizde bugün; 34,000 m2’lik merkez tesisimiz, 60’ın üzerinde distribütörlük anlaşmamız, 20’den fazla özel markamız, 11,000 m2 büyüklüğünde fabrikamız, 28,000 m2’lik depomuz, çocukları en sevdikleri oyuncaklar ile buluşturan internet alışveriş sitemiz toyzzshop.com da dahil olmak üzere 220’in üzerinde mağazamız ve Türkiye’de 56’nın üzerinde ve Kıbrıs’ta 3 şehre yayılan toplam 73,000 m2 perakende satış alanımız ve 2000’den fazla çalışanımız ile büyük bir aile olarak yolumuza şevkle devam ediyoruz.

Oyuncakla mutlu olan ve mutlu eden herkesin oyuncakçısı olmak istiyorsan seni bu büyük aileye bekliyoruz.

Main responsibilities

• Manage and maintain digital marketing channels, which include Email Marketing, Affiliate Marketing network, Google Ads, Meta Ads, YouTube, Re-targeting, TikTok, Referral Marketing platforms etc.
• Social media management - create and upload the content, create strategies to increase the number of followers and engagement.
• Collaborate with the internal team, as well as with external partners, for creating and executing digital marketing campaigns; brief the digital agency on the company strategy.
• Manage the implementation, tracking and measurement of our digital campaigns; follow up the performance reports.
• Measure and report performance of digital marketing campaigns and assess against goals (ROIand other specific KPIs). Monitor website and social media analytics and create marketing reports.
• Evaluating customer research, market conditions and competitor data.
• Generate ideas and marketing content design to generate traffic, leads, sales and customer retention.

• Minimum 3 years of experience in a similar position, in an e-commerce business
• In-depth understanding of Google Ads, Google Merchant, Google Analytics, Google Business,Google Search Console, Facebook Business Manager
• Knowledge of Paid and Unpaid performance marketing products
• Experienced in conversion optimization
• Bachelor’s degree in marketing is a plus
• Basic level of SEO HTML/CSS and knowledge
• Google and Meta Certification is a plus
• Good knowledge of English language, both spoken and written

Personal abilities:

• Organized, team player, achievement driven, excellent communication skills